Privacy Policy
Basepaws, Inc. (“Basepaws”) respects your privacy and is committed to protecting it. This Privacy Policy describes what information we may collect about you, how we may use and share it, how we protect it, and what choices you have on how that information is used. At Basepaws, we want you to feel as comfortable as possible visiting our websites and using our Services.
This Privacy Policy describes our practices in connection with information we collect when you:
Visit https://basepaws.com or other websites, mobile applications and other web-based sites and applicationsmobile app owned, maintained, or controlled by Basepaws;
View or click on any of our online content, or interact with a chatbot on our websites;
Communicate with us;
Interact with us on our social media pages, channels, or websites;
Create an account or otherwise register for, or purchase services;
Fill out a survey, complete a questionnaire or quiz, or participate in a promotion, giveaway, or sweepstakes;
Upload or post
data, text, software, music, audio, photographs, graphics, video, messages, or other materials that you create or provide to us through either a public or private transmission.
Purchase a product from us or are party to a transaction with us;
Use software applications made available by us on computers or mobile devices; and
Interact off-line with us, such as during site visits or by attending, live or virtually, an event or conference.
Collectively, we refer to the above as “Services.”
The Services are controlled and operated by Basepaws from the United States and are not intended to subject us to the laws and jurisdictions of any state, country or territory other than those of the United States.
This Privacy Policy does not cover the privacy practices of third parties that we do not own or control. We may provide third-party content or links to third-party websites or applications, but the inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates. When you interact with a third-party, you should also read such third-party's privacy policies and terms of service to make sure you understand how the third-party might collect and share information about you.
What Information We Collect
The type of personal information we collect varies based on the Services provided. Personal information is information that identifies you as an individual or relates to an identifiable individual. During a Service, we may collect personal information, including name, home and mobile phone numbers, postal address, email address, payment card and third-party payment services information, date of birth, photographs, images and videos.
Unless specifically requested, we ask that you not send us, and you not disclose to us, any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background).
Your pet’s information is not personal information.
How We Collect Information
We collect personal information directly from you through the Services we provide. For example, you may provide your contact information when you create a Basepaws account on our Website in order to receive information about, or purchase, our products.
Some of our Services allow you to create and post or upload discussions, posts, or messages on Basepaws’ blogs and forums. You should be aware that any information you provide or post in these areas may be read, collected, and used by others who access them. Please exercise caution before choosing to share your personal information publicly on our blogs, forums or in any other posting. You may be required to register with a third-party application to post a comment. To learn how the third-party applications use your information, please review the third-party’s privacy policy
In addition, we may gather information about you indirectly through your use of the Services. For example, we might track information provided to us automatically by your browser, including, but not limited to, your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, the website you came from (known as the referring URL), the type of browser you use, your location, mobile carrier, connection type and the time and date of access, and other information collected via/used by cookies. Please see the section below on Use of Cookies and Other Similar Technologies for more information.
We may also use or augment the personal information we have about you with information obtained from other sources, such as public data bases and social media platforms, and with information provided to us by third-parties.
If you submit any personal information of other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
How We Use Information
We may use personal information we collect for legitimate business purposes, including to:
Develop, operate, promote, improve and market our products and services or other animal-health related products or services
;
Connect you with third parties;
Process purchases and other transactions;
Provide, improve, develop and operate our Services, including our websites and chatbots:
Provide customer support including responding to your requests, inquiries, or complaints;
Communicate with you;
Prevent, detect and investigate crime, including fraud;
Comply with legal and regulatory requirements, legal process, contractual obligations, and our policies;
Conduct surveys, polls and obtain testimonials;
Conduct data analysis;
Offer you opportunities to participate in research projects;
Provide you with tailored content, marketing, advertising, and promotional messages;
Enable you to manage your preferences including, without limitation, the ability to opt-out;
Establish and defend legal rights, protect our operations and pursue available remedies;
Conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all our assets; and
Verify your identity.
We may also use personal information for any other purpose that we disclose at the time we collect your information.
We may also aggregate or deidentify personal information you provide and use it for any purpose, including product and service development and improvement activities and market analysis. Aggregated or deidentified information no longer identifies you or any other individual.
How We Share Your Information
We may share personal information we collect with:
Our affiliates for the purposes described in this Privacy Policy;
Third-party service providers/vendors to facilitate services they provide to us,
such as marketing, advertising, market research, website hosting, order fulfillment and shipping, data analytics, payment processing, information technology and related infrastructure provision, cloud storage, chatbot functionality (including through storage of chat transcripts and provision of tools that enable us to analyze your interactions on our websites), customer service, email delivery, security, auditing, and other services
;
Third-parties or affiliates in connection with a corporate transaction, such as a sale, consolidation or merger;
Third-parties for other legal reasons, such as to enforce our terms and condition or to protect our rights, privacy, safety or property and/or that of our affiliates, you or others;
Governmental or other public authorities (including regulators and law enforcement) as permitted or required by law, regulation, or court order; and
We will limit sharing of your personal information where appropriate and where legally required. We may also disclose to third-parties aggregated or deidentified information that is not personally identifiable for any purpose.
Use of Cookies and Other Similar Technologies
Cookies. https://www.basepaws.com is being monitored by one or more third-party monitoring software(s) (collectively, “Cookies”), and may capture information about your visit that will help us improve the quality of our service. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, content you view, click on or share, the clickstream patterns and length of time spent on the websites, as well as searches you conduct and your use of a chatbot, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Website. Basepaws also uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. We may also use Cookies or other technologies in online advertising to track responses to our advertisements. We do not currently respond to browser do-not-track signals.
If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services. You also may not receive advertising or other offers from us that are relevant to your interests and needs.
Pixel tags and other similar technologies
Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Services, measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.
Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about your use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to https://policies.google.com/technologies/partner-sites and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Invisible reCAPTCHA. We use Google’s invisible reCAPTCHA application on our Services in order to protect against spam and other automated abuse. The reCAPTCHA tool may make use of Cookies, as well as other information like IP address, date, time, language, screen size and resolution, and mouse movements, while on the page. The use of the reCAPTCHA service and the treatment of any information collected through the service are subject to Google’s applicable privacy policy, available at https://policies.google.com/privacy, and Google’s terms of service, available at https://policies.google.com/terms?hl=en.
IP Address. Your IP Address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Services. We may also derive your approximate location from your IP Address.
Physical Location. We may collect the physical location of your device by, for example, using satellite, cell phone tower or Wi-Fi signals. We may use your device’s physical location to provide you with personalized location-based services and content. We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.
How We Protect Your Information
We seek to use reasonable administrative, technical and physical safeguards, and other security measures to protect personal information within our organization from growing threats. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. We therefore recommend that you use every precaution to protect your information when using the internet and any other links. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the contact methods provided below.
Sensitive Personal Information
We do not knowingly collect any sensitive personal information.
Your Privacy Choices
You may be given the option of receiving recurring informational/promotional/marketing e-mails from Basepaws and third parties working with Basepaws. To unsubscribe or opt-out from receiving any informational/promotional material by following the instructions (e.g., click on the unsubscribe link) in the e-mail or included in each program we send to you. Please note that if you opt-out of receiving promotional emails from us, we may still send you important transactional messages, from which you cannot opt-out.
You may make certain changes to your personal information on your own within your account settings.
If you are a Texas resident, you may make the following requests.
You may request to know whether we process personal information and to access such personal information.
You may request to correct inaccuracies in your personal information.
You may request to have your personal information deleted.
You may request to receive the specific pieces of your personal information, including a copy of your personal information in a portable format.
You may request to opt-out of any future targeting advertising or the sale of your personal information.
To make any of these requests, please contact us by:
Emailing us at hello@basepaws.com
Writing to us at:
Zoetis c/o Basepaws
333 Portage St,
Kalamazoo MI, 49007
Please note that you may not be able to delete content that has been shared with others through the Services and that you may not be able to delete information that has been shared with third-parties. For your protection, we may need to verify your identity before implementing your request.
We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the personal information subject to the request. We may need to request additional personal information from you, such as your email address or account number in order to verify your identity and protect against fraudulent requests. If you make a request to delete, we may ask you to confirm your request before we delete your personal information.
You have the right to be free from unlawful discrimination for exercising your rights under applicable law.
Authorized Agents
If an agent would like to make a request on your behalf as permitted by applicable law, the agent may use the submission methods noted in the section entitled “Individual Requests”. As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled “Individual Requests” or confirm that you provided the agent permission to submit the request.
De-identified Information
Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.
Appeal Process
If you are a Texas resident and we refuse to take action on your request, you may appeal this refusal within a reasonable period after you have received notice of the refusal. You may file an appeal by emailing us at: hello@basepaws.com.
Third-Party Advertising
We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.
If you would like more information about this practice, and to learn how to opt-out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, you may visit:
Digital Advertising Alliance (DAA):
Network Advertising Initiative (NAI):
You may also limit ad tracking in mobile app environments on your device. For the most effective and up-to-date methods for doing so, you should consult instructions provided by those device manufacturers. We offer the following information solely for informational purposes, and we cannot guarantee that the methods below are the most current:
Apple instructions for how to Limit Ad Tracking on devices such as iPhones and iPads
Google instructions for how to express choice on Android devices
Use of Services by Minors
The Services are not directed to individuals under the age of thirteen (13). We do not collect personal information from any person we actually know is a child under the age of 13.
Retention Period
We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with this disclosure and applicable law. The criteria used to determine our retention periods include:
The length of time we have an ongoing relationship with you and provide services to you (for example, for as long as you have an account with us or keep using our services), and the length of time thereafter during which we may have a legitimate need to reference your personal information to address issues that may arise;
Whether there is a legal obligation to which we are subject (for example, certain laws may require us to keep records of certain transactions for a certain period of time); and
Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
Changes to this Privacy Policy
We may amend this Privacy Policy at any time. When we do, we will let you know by appropriate means such as posting the revised statement on this page with a new “Last Updated” date. Changes to this Privacy Policy will become effective when posted unless otherwise indicated.
Contact Us
If you have any questions regarding this Privacy Policy, you may contact us using the information below.
Emailing us at: hello@basepaws.com
Writing to us at:
Zoetis c/o Basepaws
333 Portage St,
Kalamazoo MI, 49007
Last Updated: July 2024