“Basepaws” means Basepaws Inc., with a principal place of business at 1820 W. Carson Street, Suite 202-315, Torrance, CA 90501, USA.
“Basepaws Account” means a user account that is created on or through the Sites.
“Personal Information” is information that can be used to identify you, either alone or in combination with other information. Personal Information includes your Registration Information and may include your User Content. Personal Information does not include your pet’s information.
“Registration Information” means the information that you provide about yourself when using the Services (e.g., name, email, address, username, password, payment information).
“Services” means, collectively, Basepaws’ products and services (including research programs) and software, and the Sites, in each case including text, graphics, images, and other material, data and information contained therein and as may be accessed and used from time to time by you.
“Sites” means, collectively, all websites, mobile applications and other webbased sites and applications that are owned, operated, controlled, maintained or otherwise administered by Basepaws, including https://basepaws.com/, https://basepawsvet.com/ and their respective subdomains.
“User Content” means content, such as data, text, software, music, audio, photographs, graphics, video, messages, or other materials that you create or provide to us through either a public or private transmission.
Information you provide directly to us:
When you create a Basepaws Account, we collect Personal Information, such as your name, date of birth, billing and shipping address, payment information (e.g., credit card) and contact information (e.g., email and phone number).
Social media features and widgets.
Our Services include social media features, such as the Facebook “Like” or “Share” buttons and widgets. These features may collect your IP address, which page you are visiting on our Sites, and may set a cookie to enable the feature to function properly. Features may also allow third party social media services to provide us with information about you, including your name, email address, and other contact information. The information we receive is dependent upon your privacy settings with the social network. features are either hosted by a third party or hosted directly on our Sites. Your interactions with these features are governed by the privacy policies of the third party companies providing them. You should always review and, if necessary, adjust your privacy settings on third party websites and services before linking or connecting them to our Sites or other Services.
Third party services (e.g., social media).
help us recognize you when you use our Services;
customize and improve your experience;
secure our Services;
analyze usage of our Services (such as to analyze your interactions with the results, reports, and other features of the Services);
gather demographic information about our user base;
offer our Services to you;
monitor the success of marketing programs; and
serve targeted advertising on our Sites and on other sites around the Internet.
To provide you with Services and analyze and improve our Services.
To offer you opportunities to participate in research.
Research is an important aspect of our Services and we want to ensure users of the Services are aware of additional opportunities to contribute to interesting, novel scientific research conducted by Basepaws, its affiliates, academic institutions, healthcare organizations, pharmaceutical companies, and other groups. From time to time, we may inform you of research opportunities for which you may be eligible. For example, if a university tells us about a new feline cancer research project, we may send an email to users of the Services who potentially fit the relevant eligibility criteria to make them aware of the research project and provide a link to participate. Note that use of your pet’s information, which is not Personal Information, for any purpose, including research, development and commercial activities, is governed by the terms and conditions contained in our Terms of Service.
To provide customer support.
When you contact Basepaws Customer Care, we may use or request your Personal Information, as necessary to answer your questions, resolve disputes, and/or investigate and troubleshoot problems or complaints. In some instances, we may be required to process one customer’s Personal Information to resolve another customer’s dispute or request. For example, if a customer reports behavior that violates our Terms of Service, we will separately process both customers’ Personal Information and respond separately to each individual as appropriate. We will not share your Personal Information with another customer without your consent.
To conduct surveys or polls and obtain testimonials.
We value your feedback and may send you surveys, polls, or requests for testimonials to improve and optimize our Services. You are in control of the information you would like to share with us.
To provide you with marketing communications.
By creating a Basepaws Account, you are agreeing that we may send you product and promotional emails or notifications about our Services, and offers on new products, services, promotions or contests. You can unsubscribe from receiving these marketing communications at any time. To unsubscribe, click the email footer “unsubscribe”. You may not opt-out of receiving non-promotional messages regarding your Basepaws Account, such as technical notices, purchase confirmations, or Service-related emails.
Last updated September 2022